![]() They can grab your subscriber’s attention and compel them to continue interacting because they’re visually appealing and entertaining to watch. Using GIFs in emails is a terrific approach to get readers interested and involved. There are a few major aspects that you can enrich by using GIFs in your strategy for email marketing. Benefits of GIFs In EmailĮmbed GIF in email to receive the competitive advantages of this strategy for your business. Animated emails also help form the desired image and impression about your brand providing more engaging and memorable visuals compared to ordinary images. The main purpose of adding a GIF to an email is to catch clients’ attention and direct it to the most important parts of the text. Using animated GIF for email is one of the effective ways to keep up.Īnimated emails are newsletters designed with the use of GIF for email quality enhancement. However, email marketing is an adaptable strategy that quickly picks up on trends and interests of the audience. The more readers immerse into various web resources and social media, the more complicated it becomes to grab their attention through emails. In this article, you’ll find the most popular use cases with examples, best practices, and tips on how to embed GIF in email design. This topic naturally raises too many “How?”, and Flowium is willing to answer them. Adding animated GIF in email to an email marketing campaign may be quite beneficial. To get the most out of email marketing, marketers must figure out how to differentiate themselves from the competition in a crowded inbox and write interesting, eye-catching letters that draw readers in. You can have the best offerings but they’ll be lost to subscribers if all they see is bland long text. Use Mailchimp’s content studio the next time you’re creating an email to add high-quality GIFs and make your campaign stand out.Experienced marketers know that, depending on the visuals, it takes literally a second for people to decide if your email is interesting to read. With Mailchimp, you’ll have access to an array of GIFs from GIPHY, allowing you to quickly and easily source the best GIFs for all your campaigns. Keep your GIF choices intentional, stay mindful of their size, and ensure the first frame could stand alone as its own image if needed. One or 2 of them can spruce up an email or serve as a good alternative to video, but they should be used wisely. However, GIFs have the ability to make or break your campaigns. Using GIFs can be beneficial to an email campaign and help potential prospects remember your company and your brand. Choose GIFs that are of good quality and don’t appear pixelated.Don’t overwhelm subscribers with too many GIFs.Use GIFs to display a product in action. ![]()
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